toof
Toof is a conceptual oral care brand created to foster a more positive relationship between children and dental hygiene. Through thoughtful branding and interactive design, the project reframes daily care as something familiar, consistent, and easy to embrace.
FIRST INTERACTION
The Toof app serves as the foundation of the project, shaping how the brand is introduced and experienced. Beginning with a simple splash page, the interface creates an approachable first impression while supporting the project’s broader focus on routine, trust, and early habit-building.
LOGO & WORDMARK
Toof’s identity was designed to feel instantly recognizable, approachable, and built for a younger audience. The soft, rounded letterforms create a sense of warmth and familiarity, while the double “o” subtly references the eyes of Toofie, the brand’s tooth mascot, tying the wordmark and character system together in a simple, memorable way.
2025
first-time users will learn how to use their toofbrush, learn the perks of brushing in the app, and understand the reward system
